Affiliate Marketing 2021 Guide

 

  

Affiliate Marketing is a fascinating field. It is a profession in which the marketer is not creating or supporting said product, nor is one dealing with customer service. The whole profession and way to make money is to have the would-be consumer click on your special link and buy the product. As a reward for driving the customer to the product, the affiliate marketer receives a certain percentage of the purchase price. The percentages vary greatly, even as much as 100%. Not bad for a day’s work! The marketer should understand the terms of payment before getting involved.


The beauty of Affiliate Marketing is that it is done remotely. One can use their home, library, coffee shop, etc wherever the internet is available. One can be in pajamas, shorts, or tie and jacket, if that is the way one is comfortable. Start up costs are minimal and the business is run according to one’s schedule. The more one wants to work and study from the “masters” the better one can operate the business, as one would not have to make the “rookie” mistakes.

Studying from the masters does not take money, just time. Go to YouTube and search for affiliate marketing. The plethora of masters is unbelievable. They all present step-by-step procedures to make money, promising that if you follow their directions, you will make money. They will always offer 2 disclaimers:


1) Not all results will be the same. The examples used are from people who worked very hard. 2) Most people will not even try what they are saying and therefore will never achieve anything.


Many times the methods that are proposed do not seem ethical to me, but I leave that decision up to you. For example, one person explained how to copy somebody else’s work, who was very successful, and then change a few words here and there, so as not to be a plagiarist. While technically, this may be accurate, I wouldn’t feel comfortable doing it.


I would suggest reading the articles and see how the top sellers are enticing the customer to click their links. Are they offering value? (Most marketers will tell you that this is the most important part of the campaign. Giving value to your customer.) Do you trust their recommendations or do you feel like you're being sold? (Most marketers will argue that people don’t want to be sold, yet will continue to try to sell you.) Do you like their presentation and do they get to the point? Do you want to click their link immediately? (If you do feel that way, then they have a chance at making a sale. Once one leaves the website, blog, article, or ad, the odds of them returning and finding the article again are not good.)


(As a side point, there have been times that I was watching a video on YouTube and liked what the person was saying. But I didn’t subscribe to the channel, figuring, “If I want to listen again, I’ll just search again. The problem is that unless it is a small niche, the odds of finding that person again are small. That’s why, these days, if I like the speaker or think that I may want to reference him/her, I just subscribe. I can always cancel later and it doesn’t cost any money. If I like a website, I put it in my favorites.)


After reading the articles, take notes on what you found positive and felt working on you. Synthesize the articles and come up with your own style. While imitation is the highest form of flattery, seeing the same types of sales pitches becomes monotonous and lost in the “crowd.” (This is solely my opinion and one that goes against most of the gurus.)


Once you’ve done the groundwork, it becomes time to find an affiliate site such as clickbank or digistore 24, etc and see which products you would like to sell. There are top categories of items and niches which convert well. Some of the top categories to date are health & Fitness, Money, and Food. Of course, courses on affiliate marketing are in high demand, or so they claim, because everyone wants to make passive income.


While there are multiple ways to get traffic to your offer, you will have to decide how much you are willing to spend, both in terms of time and money. Most will advise you to make a funnel and have a way to collect emails for future offers. The reason for collecting email addresses is to build an asset for later. If you do not capture the address, and the client goes directly to the sales page, even if one buys the item and you get paid the commission, the business will have the new customer and not you.


I hope you found this somewhat helpful. If this sounds like something you’d like to pursue, I wish you much success.

The Greatest Gift-A Job

When most people hear the word “charity” they envision donating some money to the individual or group and the good feeling that they will have from their act of altruism. It is a “feel good” moment. When you are driving and you see a person on the side of the road, holding a sign asking for your loose change, if you decide to dig into your pocket and give the person a quarter, well, you can feel good for helping that poor soul. After all, if everyone passing gave that person a quarter, he would certainly have enough for the day. The problem is that he would have to be there the next day and start all over again. While what you did was certainly an act of charity,, was it the best way to give?

Maimonides (1135-1204) taught that the highest level of charity is to help somebody become self-reliant. Charity is not about giving a handout and making one depend on another, rather, the greatest thing one can do is to either give a person a job or put that person into business. (Of course, the by-product of this new wage earner means that he will now be able to help others in need.) In more recent times, the saying is, “Give the person a fish to eat, he eats for the day. Teach him how to fish, he eats for a lifetime.”

Recently, I read an interesting article which stated that, in order to be self-reliant, we should all have multiple sources of income. The reason being that if the job or business doesn’t work out, one need not end up at square one and have to begin anew. Rather, it would just be a bump in the road.

The problem is that if one has a full-time job, it is not so easy to juggle another profession, or side-gig as it is called today, in addition to one’s familial responsibilities. And more than that, if one’s side-gig interferes with one’s main job, by taking away from one’s productivity, one is cheating the boss, which is not proper. So what does one do to ensure that all parties are treated properly and one doesn’t burn out?

The first thing to figure out is how much more do you need? What would you want to do with this extra income? How much time do you have to work on this project? What would you like to do? Now, after all that, one can either scour the want-ads online, via ZipRecruiter, or the like, or one can decide to work at home, in one’s “spare time.”

The work-at-home option allows one to be with one’s family for dinner, help with homework, etc. It also allows one the time needed to get other stuff done without guilt. There are a lot of side-gigs one can do at home.

An easy way to earn some money is to take surveys online. While surveys will not make you rich and they take time, one can earn some extra money while potentially influencing companies about their product(s). One becomes the test audience for products that are presently on the market and those that are about to hit the market. It can also influence politics in this country. The fun of the surveys is that one can take them anywhere. It can be while commuting to work (as long as you’re not driving:)) waiting for breakfast, drinking coffee, etc.

Survey Junkie is a great place to start. It costs nothing to join up and pays you for your opinion! If you finish all of their surveys, they will present other companies that will also pay for your opinion. Just be careful and make sure that you can either have the money sent to your paypal account of the gift cards offered are stores at which you shop.

Have fun!

Becoming An Overnight Success

    The easiest way to get clicks for your website is to promise results without any investment. Is it possible to have results without any investment? Most would agree that it is a pipe dream. After all, we’ve been taught that the reward is based upon the effort. If one puts in many hours and really works hard, then, and only then, will one become successful. The question really is , "how does one define "success?"

   Many stories are told about entrepreneurs who nearly went broke, slept in their friends' basement or worse, their car, all trying to make their business work. They were determined not to work for anyone and thus suffered the indignity of it all, until they finally discovered their way to the promised land!

   What each successful person had in common is the belief that they would ultimately succeed. They viewed failure as a stepping stone to success, not as proof that they were losers. And, with that realization, they would be able to achieve the American dream of going from rags to riches.

   Becoming a success is not determined by the money in your pocket nor degree on your wall. Success is a mindset that we all need to develop. The truth is that we were all success stories as children. As a child, our imagination was unlimited. We reached for the stars and were encouraged to dream, being told that nothing was impossible. We brought home our rudimentary drawings and our parents mounted them on the refrigerator door for all to see and compliment.

But then we became older and suddenly we weren’t the great artists, singers, builders, etc that we were led to believe. People started to tell us that we can’t do certain things and that not everything is possible. We began to doubt ourselves and compared our skills with others and decided that we were either superior or inferior to others in those arenas. We decided, based upon what others have done and said, that although we were "successful" yesterday, that measure of success was no longer acceptable. But, instead of trying to improve, some just decided that they couldn’t do it well enough and thus quit.. For example, one could have said, “Since I can’t paint like Van Gogh, I’ll never be an artist, so why bother trying to improve?”

What most fail to recognize is that success is based upon our attitude. If one believes and continually affirms that one is successful, setbacks will not deter the person, rather, it will drive one to figure out what went wrong, to change the perceived mistake and try again. One will recognize that he is not the problem,rather the process towards his success was slightly flawed and just needs to be tweaked. It doesn’t necessitate throwing out the baby with the bathwater. Rather, it means examining the process, and ascertaining which variable was incorrect.

So don’t let anyone tell you that you can’t do something. If you have an idea and can actually picture it in your mind, write down the idea. The more concrete the idea becomes, the closer you are to success. The most important element to remember is that the road to success starts with your first footstep.

   Remember, you are both your worst critic and your biggest fan. Let the “fan” lead the way, and let the “critic” point out the potential pitfalls. “Together”, you may even surpass your greatest dreams.

   I'd love to hear from you and whether or not you agree with me.

Losing weight is a full time job!

Losing weight is a full time job!  People are obsessed with having 6-pack abs and a smaller waistlines.  The ways to accomplish such a feat abound, all the way through crash diets, workout videos, club memberships, etc.

As I wrote before, the key to weight loss is caloric intake and output. If the output is greater than the intake, then one will lose weight.   Exercise is certainly a way to raise one’s metabolic rate, but truly, it must be combined with a proper diet. I like to compare it to gasoline.

I can either put in 87 octane and slowly ruin my car, having the response time be sluggish and gas mileage decrease or I can put in 93 octane and get top performance from my car.

 The same can be said for our bodies. If I eat junk food, even though I work out, I am not going to get the results I really want. But if I ingest foods that allow my body to turn that food into “high performance” energy, then the combination of exercise and diet will yield the best results.

Top 12 Foods To Raise Metabolism

1. Protein rich foods
2. Iron, Zinc, & Selenium- Rich foods
3. Chili pepper
4. Coffee
5. Tea
6. Legumes & Pulse
7. Spices-Ginger, grains of paradise and cayenne pepper
8. Cacao
9. Apple Cider Vinegar
10. Coconut oil
11. Water
12. Seaweed

For more information on these foods and why they raise your metabolism, just google “Top 12 Foods To Raise Metabolism.”  There are plenty of articles that will explain why each one of these foods could arise metabolism.

The Real Problem Of Weight Loss

The real problem is “Why are we eating so much?”  It’s not because we don’t know how to eat properly, rather, it’s how we cope with what’s happening.  If your sitting with your friends and potato chips or pretzels and soda are on the table, you tend to eat them as a social activity.  In truth, most of our eating can be seen as a social activity. Think about how much you ingest at a barbecue or party as opposed to when you are alone.  When alone, you eat what you need. You stop before you stuff yourself. But when you’re with friends, as long as the food is out, you’re nibbling.

Other times food is a coping mechanism, so much so that we have a category called “comfort foods.”  How many times have we watched sitcoms or movies in which we have seen the main character after ending  off a bad date, coming home and diving into an ice cream carton? We are subconsciously taught that the way to cope with bad or sad events is with food or drink.  It’s no wonder that we are overweight. And there lies the problem.

Time To Lose Weight For Good

It’s relatively easy to lose weight for a short time, as long as you stick to the diet du jour.  But once life takes over and we return to our regular routines, we slip back into our bad habits and all the advances we have made are lost.  Worse than that, we usually gain a little more than before and start the vicious cycle all over again. It’s time to get out of this vicious cycle and discover why you react the way you do.  Should you be able to identify what your triggers are and how you react, you need no longer be a prisoner to learned responses. You can develop new responses, which takes work, but can be done.  It will take some time, some reinforcement from others who have taken this journey, but once it is the new behavior is ingrained, you will have broken the cycle and finally be able to get and maintain your desired weight.

Good luck and enjoy the journey.  It’s worth it!

Affiliate Marketing Works

Affiliate marketing is a way to advertise other people’s products and get paid for sending customers to the vendors. An affiliate marketer is basically the matchmaker between customer and vendor. Some of the best known affiliate marketers are Expedia.com, AirBnB, etc. These websites merely give you leads, but they neither own nor guarantee the product. Ultimately, it is a matter of caveat emptor. The job of the affiliate marketer is to solve a problem for a person. It’s a service industry. That is the beauty of sites like Health Marketplace, Expedia, AirBnB, etc. Everything is in front of the person and all the customer has to do is decide whether the product works for him and if the price is right. If the customer clicks on the provided links to the vendor, the affiliate makes money! It’s just that easy. It’s not multi-level marketing, it’s a referral service.

Like any business, the true key to success is repeat customers. Once somebody uses your website and is satisfied with the result, they are more likely to keep coming back. Just think of how many times that you have returned to a YouTube channel or store like Walmart. The reason we go back is that we received something that we wanted. One should apply the same logic to their affiliate website. Make it so that it is easy to find things, keep everything up to date, and, when possible, have them subscribe and/or get their email address. This allows you to send them notifications of new products that they may be interested in, but don’t deluge their inboxes. Have compassion, otherwise it may go into their spam file or worse case scenario, they will unsubscribe, which means that you have lost them forever.

The real trick is to get people to use your websites and links. That is where the money is made. And let’s face it, there are a lot of websites competing for your business. You can either pay to get customers or try to get free traffic. Again, let’s think about a store. The store can rely upon pedestrian traffic and hope a prospective customer comes in. Let’s call this type the “window shopper.” The person had no real intent to buy, but is curious about the new store. The odds are that the customer will not buy anything.

Then there is the paid approach. One can buy advertising that will use ad campaigns to bring in perspective customers. There may be an incentive, for example, entering a free contest that brings the customer in, or some type of sale like BOGO (buy one get one free.) Ads can be expensive, so the smart campaign will be one that is targeted to a specific audience rather than everyone one the planet.

By the way, I would be negligent if I did not mention, “word of mouth” advertising. That is and always will be the best way of getting new customers. Reputation is something that must be earned. Present the product to the best of your ability and respect the customer, and the person will usually always return, even if your price is a little higher.

Personally, I think that all three methods should be used when possible. If you are seen as the expert in the field, reputation will bring traffic to your doorstep. People want help in making the right decision for them, and you will have the ability to send them to the product or service that they want. When using either paid or free advertising, make sure that you are presenting a problem with a suggested solution. That is what will potentially bring customers to your site.

Remember, people are wary of new products or programs that make promises, so just try to help them make a decision that is best for them. The money will follow.

The Truth About Passive Income

When I heard about this concept known as “passive income,” I was enthralled. After all, what could be better than money rolling into my bank accounts without me doing any work! It was the dream job that I was looking for. Forget being a millionaire, I was determined to become an “infinityiar!”

So I did what every future entrepreneur does, I ran to the internet to see how to bring this dream to reality. Because we all know that whatever is on the internet is true. I discovered people like Robert Kiyosaki and his book “Rich Dad, Poor Dad, Anik Singal of “The Lurn Nation,” and so many others.
They all share similar stories in that originally they were all workers like us and trying to make a buck. But they realized that they were just spinning their wheels and wanted to make it into the big times. All of their schooling only prepared them to be drones in the workplace, but not to own businesses.

As you listen to most of the gurus, you’ll find that they don’t have business degrees, rather that they were just “simple Joes” that finally figured out the system. The point being, “If they could do it, so can you!” And the clincher is that they are willing to share their secrets with you for a small price. Sadly, once they give the price, most people say, “Too expensive for me.” “How much more will I have to put in? Bottom line, dreams dashed.

The major takeaway from all the videos and books was that passive income takes years to create and even then, take maintenance. It’s not a get rich scheme. As they all say, “If you want to get rich quick, buy a lottery ticket!”

Truth is that I was undeterred. I tried other businesses when younger, may it be with Special Merchandising Company (SMC), BASCO, etc. I learned early on, that anything takes hustle, but I was also not interested in getting sucked into an endless funnel of my money. So I continued my research. I watched many videos of how to make money online. Some use YouTube as their method of selling, others use websites, and still others use blogs, like this one. The bottom line is that once someone finds your “sales page” and they like what your doing, you potentially make a sale. The best thing about all the mediums that I mentioned is, once it is done, it will remain on the internet and potentially bring money into your pocket, thus passive income is created.

By the way, there are other ways to create passive income. One that many used to do was to open an interest bearing account. In the days that it paid 5% and up to 14% in CDs, it wasn’t so bad. Today we have mutual funds that conservatively will net you around 7% over the long hall. Others invested in real estate, hired a management company and had the renter paying for the property and bringing in a side income. The real question is do you need income now or is it just for the future?

If it’s for now, that’s where affiliate marketing, dropshipping, e books, etc come in. One could also video classes and put them on websites that charge for the course. That money starts as soon as you make a sale and can potentially pay off in the future.

Affiliate marketing seems to be the most lucrative because you are not warehousing, owning, or creating any product. You are just recommending and sending people to websites that have the product. Depending on the referral fee, you can make a nice income.

So to all of you future entrepreneurs, my main advice would be to do your research and have fun. The worst thing that could happen is that you make a few bucks. :)

Enjoy the journey!

Paid Traffic vs Free Traffic

In the world of e commerce, there are two ways to get customers. The first is “Free Traffic.” Free traffic doesn’t cost money, but it does require your blood sweat and tears, along with your most precious commodity, time. It takes work! Free traffic means that you are going to be an active participant in forums and other social groups and interact in the question and answer parts of the forum. As part of your answer, you are going to always drop a link to your website or affiliate offer.

If the reader likes your answer or article enough, they may actually click your link and traffic is created. The great thing about this method is that you get to interact with others and help them solve a problem in real time. You become part of a larger community. The more you get to know your prospective customers, the better you can serve them. And to be totally honest, since we are all part of the service industry, it behooves us to really understand what each other wants. The reason for this is that if you need/want something and I can provide you with your needs/wants, then the odds are that you will buy from me and not continue the search. It becomes a win-win deal.

I remember when I was shopping for a car. I walked into the dealership, announced, “Who wants to make money?” Of the shocked salespeople (normally car sales people surround the potential customer like shark bait), only one spoke up. I told him what I was looking for and gave him my budget. Of course, he didn’t listen, at first, and tried to put me in a vehicle that far exceeded my budget. I protested, but he insisted that we try it, so he could see what I really wanted. He wasted 20 minutes of my life, which I can never get back. But, realizing that he was about to lose the easiest sale of his life, he suddenly “remembered” a vehicle, “that they just got in” that would fit my budget and requirements. I saw it, drove it, loved it and bought it. Why did he make the sale? Because he listened to a motivated customer and fulfilled the needs.

Paid traffic is different. You don’t need to interact with people on forums. You just need to pay the price and your sites get top billing in Google searches. If you know what you are doing, then you will narrow down the parameters of your advertisement to your niche audience. You are trying to zero in on people who are motivated buyers and not just “window shoppers.” If done properly, you will see sales very quickly. If done incorrectly, you will potentially lose a lot of money. Just think of how many postcards and advertisements from local businesses and car dealers that end up in the recycling bin without you even looking at it. But the truth is that while it seems like a waste of money, the truth is that if they get 3-4 sales, they probably have recouped any loss. The odds are that, depending on the area served, they will make many more sales, or at least have their business in your mind, should you need them.

Within paid traffic, there is something called “hot traffic.” These are people who have recently bought a particular item in the last 6 months. This is a big factor for mail order companies. People on the mail order lists are apt to continue buying. The same would be said for e commerce. Once I became a customer and/or give my email, you better believe that my inbox will be deluged with information of upcoming sales. Imagine getting hold of that list! The odds of making sales just increased dramatically.

So which is better? It all depends on what you want. Do you want to build an organic list of people that trust you and are likely to listen to your recommendations because you made an effort to listen and try to help them? Or would you rather pay for advertisement that will be targeted to a specific audience. Clearly the way to make money faster will be through paid traffic. But, if you develop relationships, your best long term bet may be organic traffic.

Do you agree? Let me hear from you.